The following five articles I will post over the coming weeks look at different parts of customer service, sales and marketing which can be applied to your photography business. They have been compiled by fellow Aussie Martin Grunstein. I wish I wrote this information but alas, not the case! I thought the information was so […]
Today I was humiliated by a car salesman. So, what’s new? It’s probably happened to anyone who’s ever bought a car. What I learned from my incident is why customer service in Australia is so poor! And what we can do about it – as consumers and businesspeople. You see, I asked an outrageous question
Everybody has his/her own theory of life. Mine is called the “idiot” theory of life and it has become the central focus for all my teachings in customer service. It goes like this. When you are about twelve or thirteen (but at different ages for different people) you are sitting in your bedroom one day
Isn’t it frustrating when you have a fantastic product, you give great service, your prices are competitive – and you still have to keep advertising to get new business? Sadly, it happens all the time! If you would like to increase your repeat and referral business (at no extra cost to you), benefit from understanding
I was once told the definition of insanity was to do the same thing every year and expect different results. If that’s the case, I believe most businesses in this country are insane! Let’s use the humble Christmas card as an example.
When you have your own photo business, you would want to maximize all marketing tools at your disposal. A combination of direct and indirect marketing strategies would not only create awareness and a buzz about your business, but this would also translate to business.
To say that a commercial photo business is competitive is an understatement. In some cities, the cut-throat competition in this field is remarkable. It is not always talent that matters in a successful photography business. There are those who really have the talent but do not ‘make it’ while there are those who succeed with
Having a photo business can be tough especially if the competition is stiff. You would want to have the competitive advantage that you can get. To do this, you would need to explore and maximize the various opportunities within your reach. With the advent of the internet age, cyberspace became an important realm that many